What is CRM?

Learn about CRM; what it is, why it is important, and how it can help your business. When you are ready, we can help you implement a CRM system that is tailored to your business needs.

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Acronym and definition

CRM stands for Customer Relationship Management. CRM is more than just a technology; it's a strategy that companies employ to manage and analyze customer interactions throughout the customer lifecycle. The primary goal of CRM is to improve business relationships, driving growth and profitability.

A CRM system serves as a central hub for customer data, helping companies stay connected to their customers, streamline processes, and ultimately, enhance the customer experience. By consolidating customer information from various channels – including the company's website, phone, email, live chat, and social media – CRM provides a 360-degree view of each customer, enabling businesses to deliver personalized, timely, and consistent service.